Social Profit Academy Viral Hijackathon — Two Days To Turn AI Video Into Profit

The format

Why “Viral Hijackathon”?

Russell Brunson made Funnel Hackathons a thing. We’re doing the same kind of roll-up-your-sleeves work with AI content.

We call it a Viral Hijackathon.

You’ll find content that’s already getting attention. You’ll study the hook, pacing, visuals, and idea behind it. Then you’ll use what you learned to make something original for your business, a product, or a client.

You’re not stealing someone’s video and slapping your logo on it. You’re learning from a pattern that works—then making your own.

Don’t spend six weeks staring at a blank screen waiting for inspiration.

Find the pattern. Hijack the lesson. Make your version.

Then learn how to make money with the skill.

Why this is different

You’ve Been to the Seminars. What Did You Build?

You know the routine.

Three days. Four to six speakers a day. Everybody has a breakthrough to share and something to sell.

You take notes until your hand hurts. You miss a session because you’re exhausted. You miss another because two speakers you wanted to hear are on at the same time.

Then you fly home with a notebook full of ideas.

What did you build?

What can you open on your computer and show a business owner? What can you use? What can you sell?

That’s the question behind this event.

At the Viral Hijackathon, we’ll show you what to make, demonstrate how to make it, and give you time to build your own version. Jeff, Ryan, and the team will walk the room while you work.

If you get stuck, raise your hand. If your first result isn’t right, we’ll help you improve it. We’ve built time into the schedule to help you finish.

You’ll go home with more than notes about what AI might do.

The opportunity

What Could You Do With These Skills?

You could create content for your own business.

You could walk into a local business with examples on your laptop and offer to make content for them.

You could make product videos, develop ads, sell digital or physical products, or build a simple software tool around a problem a customer needs solved.

Throughout the workshop, we’ll talk about who buys this work, what you could deliver, and how people price it.

Want to build an AI content business toward $10,000 a month? We’ll show you how people structure the offers and do the work so you can understand the path and choose where to start.

Buying a ticket won’t make you $10,000 next month. Learning to create something useful, finding buyers, and delivering it consistently is the work. We’ll help you get started on that work.

Skill level

“I’ve Barely Used ChatGPT. Can I Keep Up?”

Yes. This workshop is built for beginners.

Maybe you’ve tried ChatGPT or Claude a few times. Maybe you’ve avoided AI because every explanation turns into a pile of technical terms. Maybe you’re still skeptical and want to see for yourself what these tools can actually do.

You don’t need to know what GPT or MCP stands for before you arrive.

In each working session, you’ll see the finished result first. We’ll show you the steps, demonstrate the important parts, and give you a tested prompt you can copy from your digital workbook. Then you’ll make your own version with help in the room.

You don’t have to learn all of AI in two days. You need to make a few useful things and learn how to make them again.

Advanced prompters, you’ve been warned: If you already make AI videos, ads, and software all the time, the early exercises will probably feel basic. This workshop is built to get beginners moving.

The schedule

Nine Hours of Guided Sessions—and Time to Do the Work

The six main teaching sessions are 90 minutes each, for nine hours of guided instruction and practice.

We’re planning roughly 30 to 45 minutes of hands-on work per session, plus a dedicated one-hour Day 1 build and catch-up clinic. That gives you an estimated four to five and a half hours to build, practice, and get help.

There’s also orientation, the 12-month roadmap session, questions, and closing time.

Here’s what you’ll work on.

9 hrs
Guided instruction
4–5.5 hrs
Hands-on build time
8
Working sessions

01

Viral Hijack Playground

We start by making things.

You’ll explore Viral Hijack’s Prowler to find content that’s already getting attention. You’ll pick a video, study what makes it work, and use the Hijacker to develop an original idea of your own.

Then you’ll make a short video using a master prompt, create an image in Painter, and try making music.

By the end of the session, you’ll have made something instead of watching somebody else make it.

Session 1 example

A short Viral Hijack result Jeff made.

02

MCP Prompt Dialing

What do you do when the first AI result isn’t what you pictured?

You’ll learn how to take a tested prompt, adapt it to your idea, describe what needs changing, and get a better version.

No secret incantations. You’ll practice talking to AI clearly and improving the work one step at a time.

Session 2 example

Before and after — first result versus improved result.

03

AI for Local Business

Think about the businesses near you that rarely post anything worth stopping to look at.

You’ll create content around a real business and offer. We’ll show you how to think about the customer, the message, and a repeatable service you could sell.

Instead of walking into a business and saying, “I do AI,” you’ll be able to show them what you can make.

Session 3 example

Local-business content and the offer it supports.

04

AI Products, E-Commerce & UGC

You’ll explore AI-designed T-shirts and simple digital products, including a $27 product concept.

You’ll also create TikTok Shop-style and Amazon-find-style video concepts with AI characters that can present a product without you having to stand in front of a camera.

Jeff and Ryan will break down the T-shirt system they used to generate over $1 million in sales in under a year, then show how AI makes parts of the creative process easier today.

Session 4 example

An AI character presenting a product.

05

Facebook Pages and Meta Ads With AI

Making content is one job. Getting it in front of people is another.

You’ll work on the Facebook Page first. Then you’ll use AI to develop an ad around an offer: the angle, creative, copy, and call to action.

You’ll leave with assets and a campaign plan you can review and use. If your account is ready, you may be able to take the setup further during the workshop.

Session 5 example

Page, ad creative, and ad copy together.

06

Your 12-Month AI Content & Growth Roadmap

Two days will give you a start. Continued practice is how you get better and begin selling with confidence.

We’ll map out ways to keep creating content, developing offers, finding customers, and building on the skills that interest you most.

We’ll also explain the optional ways to continue learning and working with us after the event. You’ll see what’s included, what it costs, and decide whether it fits.

07

SaaS and AI Vibe Coding

Yes, you’ll build a simple piece of software.

Jeff will take a business problem, describe the solution to AI in plain English, test what it makes, and talk it through changes. Then you’ll use a guided exercise to make a small working tool yourself.

You do not need to know how to code.

We’ll also discuss how a tool like that could be used inside your business, sold as a custom project, offered as a lead magnet, or developed into recurring revenue.

Session 7 demo

A simple business tool, from problem to working screen.

08

Q&A, Requested Demos and Your Next Move

Bring your questions. Bring the thing that needs one more fix. Bring the business problem you’ve been wondering whether AI can solve.

We’ll demonstrate useful requests, help clear up blockers, and help you decide what to work on first when you get home.

Stay for the finish. Don’t book a flight that makes you miss it.

Getting paid

The Money Talk Runs Through the Whole Event

After the exercises, we’ll talk about ways the skill could earn money.

Who could buy it? What would you give them? Could you charge for a project, a monthly service, a license, or ongoing management?

You’ll hear different ways to earn from content, product videos, advertising assets, local-business services, and simple software. You’ll start identifying the kind of offer you want to make first.

We’ll also show you a practical virtual-assistant hiring process for when you need help delivering the work: write the job description, test whether applicants follow instructions, narrow the field, and interview your top three.

The hiring plan: post the job Friday, aim to hire the following Friday, and have your new team member start Monday.

In the room

No One Gets Left Behind

We’ve planned time for you to work and time for you to catch up.

Jeff, Ryan, and the team will circulate during the exercises. You’ll have a printed workbook and a digital version containing prompts you can copy, paste, and customize.

You won’t need to photograph every slide or piece together half a prompt from notes after you get home.

If you need more help after the event, post-workshop coaching is included.

2,500 Viral Hijack Credits to Use at the Workshop

Every attendee receives 2,500 workshop credits to make videos, images, and other assets on Friday and Saturday.

Use them. Try things. We’ll be there to help.

If you use them all completing the exercises, we’ll add 500 more credits.

These workshop credits expire Sunday, so download the work you want to keep before then.

Your hosts

Who Are Jeff Mills and Ryan Allaire—and Why Should You Follow Them?

Photo pending

Jeff Mills & Ryan Allaire

Drop the file at public/images/jeff-ryan.jpg, then set DUO_PHOTO.present = true

Jeff Mills and Ryan Allaire — your hosts for both days

You shouldn’t.

At least, not because an AI-written sales letter tells you to.

Jeff and Ryan have each spent over 20 years selling. Between them, they’ve done over $40 million in sales.

That’s a claim. Look at the work behind it.

Jeff launched the first Social Profit Academy a decade ago and held 15 events around the world. People loved those events because they made progress in the room and went home with results that might otherwise have taken weeks or months to create.

Ryan brings years of product and sales experience. Together, they’ll show you their work, explain the business behind it, answer your questions, and help you make something yourself.

Watch them teach. Then decide whether you want to keep learning from them.

AI can write a flattering bio in eight seconds. It can’t stand beside you and help you finish the exercise.

Hear From People Who Attended Past Social Profit Academy Events

Hear what they made and what it was like to do the work with help in the room.

Testimonial 1

Past Social Profit Academy attendee.

Testimonial 2

Past Social Profit Academy attendee.

Testimonial 3

Past Social Profit Academy attendee.

See What You Can Make

These examples show what’s possible. You won’t become an expert AI filmmaker in a weekend—that takes practice. You’ll learn enough to start making useful content and discover what you want to learn next.

Jeff’s AI video gallery

Jeff’s own AI video work.

AI product & UGC

AI product and UGC video examples.

Local business

Local-business content examples.

Plan your travel

Make the Whole Trip Count

The night before
Join us at the bar for snacks, drinks, and introductions. Meet the people you’ll be working beside. Don’t hide in your room.
Day 1 and Day 2
The workshop days. Meals during the event are included.
Night of Day 1
The optional VIP dinner. Swap Day 1 stories and successes with Jeff, Ryan, and other attendees who want more time together. The VIP dinner is priced separately.
The day after
Fly home. That way you’ll get both full days, including the software build and final demos.

Bring a working laptop and charger. Check your Wi-Fi and charging port before you travel. A tablet will make the hands-on exercises harder. We’ll send an account-access checklist before the event.

Pick your city

Proposed Roadshow Cities

Choose the stop that works for you. Registration for upcoming cities opens soon.

$997 per seat · up to 3 team seats at $497 each

Ticket sales open shortly. Dates are confirmed.

Tampa, FL
Oct 2–3, 2026Friday & Saturday
Minneapolis, MN
Oct 23–24, 2026Friday & Saturday
Orange County, CA
Nov 6–7, 2026Friday & Saturday
Phoenix, AZ
Nov 13–14, 2026Friday & Saturday
Las Vegas, NV
Nov 17–18, 2026Tuesday & Wednesday
Seattle, WA
Dec 5–6, 2026Saturday & Sunday
Denver, CO
Dec 9–10, 2026Wednesday & Thursday
Minneapolis, MN
Dec 18–19, 2026Friday & Saturday
Orange County, CA
Dec 29–30, 2026Tuesday & Wednesday

Secure checkout through Stripe. Questions before you buy? Email us — a person answers.

Before you book

Frequently Asked Questions

Do I need AI experience?

No. The exercises are designed for beginners. If you’ve barely used ChatGPT or Claude, you’re in the right room.

Do I need to know what GPT or MCP stands for?

No. We’ll explain the parts you need while you’re using them.

Is this for advanced AI users?

Probably not. If you already create AI content and software regularly, the early exercises will likely feel basic.

Will I actually build things?

Yes. We’re planning roughly 30–45 minutes of hands-on work in each 90-minute teaching session, plus a one-hour Day 1 build clinic.

What if I fall behind?

Raise your hand. The team will be walking the room. There’s also time to catch up, and post-workshop coaching is included.

Do I need to know how to code?

No. The software exercise starts with a business problem you describe in plain English and follows a guided process.

Will I be earning $10,000 a month afterward?

We can’t promise that. We’ll show you how people structure offers and work toward that goal, and you’ll practice making things you could use or sell. Your results depend on what you do afterward.

Are meals included?

Meals during the two workshop days are included. The optional VIP dinner is priced separately.

What should I bring?

A working laptop and charger. We’ll send an access checklist before the event.

Do the 2,500 credits continue after the workshop?

No. Workshop credits expire Sunday. Save and download your finished work before then.

Will you pitch something else at the event?

We’ll present an optional way to keep learning and getting help after the workshop. You’ll hear the scope, price, and terms, and choose for yourself. You’ll receive the workshop training and exercises whether you join anything else or not.

The offer

Two Full Days for $997

Some business events charge $2,000 to $5,000 for access to speakers and training.

Your $997 seat includes:

Two full days of guided work with Jeff, Ryan, and the team
Printed and digital workbooks
Copy-and-paste prompts
Workshop meals
Viral Hijack credits
Build and catch-up time
Post-event coaching

The value is what you can do when you get home.

You can keep watching other people make AI content and telling yourself you’ll start when things slow down.

Or you can put two days on your calendar, bring your laptop, and start with help in the room.

Choose My City and Reserve My Seat — $997